Great Reading Material – “How to Respond to Online Leads”
Written by Michael Russer, AKA Mr. Internet, I found this article very interesting! “Unless the inquiry explicitly asks you to call, then you respond in the way they contacted you”. . . Michael states “in any other situation, you do NOT call them first”. In doing this, he says that you are more likely to drive your prospect away.
“When to Respond to Online Leads” Michael states that there is no such thing as “too fast” Individuals do expect a very fast response to their inquiries, and it would be ideal for you to respond within minutes of receiving the lead. How??? We all know that real estate professionals have extremely hectic schedules and without sitting in front of the computer 24/7, answering leads in a timely manner is next to impossible, but there is a solution. Hire a Virtual Assistant that specializes in lead management. Myself, as a Real Estate VA, I do sit in front of my computer all day, and am in the position, as Michael Russer describes, to respond immediately to leads on the agents behalf.
“Staying in Touch with Online Leads” A large percentage of online real estate inquires are by individuals that are in the beginning stage or rather the “information gathering stage” and it may be sometime down the road before they are ready to take action. On this note, that inquiry is indeed a lead – a lead is a potential prospect! It is important to stay in touch with the individual, and Drip Marketing is a proven strategy. Michael provides some great tips for Drip Marketing including: Give them value, Stay in touch, don’t overwhelm, and Make it easy for them to say “no thanks”.
The best advice I found throughout this article – “Online Consumers are Human Beings Too”. Click here to read the entire article found in Mr. Internet Blog, Helping You Earn More, Work Less, & Enjoy Life!
