I hope everyone had a great Thanksgiving! A little late on my blessings, but I would like to show my appreciation and offer a special thanks to my clients.
In my recent post, I featured a real estate blog written by Ken Mclachlan, Broker of RE/MAX Hallmark Realty, Ltd in Toronto Canada. Today, I wanted to share with you another post called “Not Retail Real Estate Anymore”.
Ken states that we all live our lives based on expectations. We expect to get certain results including our expectations of the real estate market. He says when our lives don’t live into our expectations, frustrations occur and problems arise.
“Whatever we are experiencing at any one time is largely due to the actions we are putting in. When we are not getting the results we expect in our real estate careers, an adjustment in our actions is needed. Many Realtors who started their careers within the past several years have experienced a market which has been consistent with a retail market. Put your shingle up, and people will drop by and eventually buy something. Realtors built a productive career in that market. For a great many Realtors, they have been expecting the same results from this market by doing the same actions exhibited for “retail” based market. A dynamic shift has occurred in our market, and many Realtors have not adjusted their actions to deal with it.”
“For me there is only one way to get the phone to ring, and it isn’t by sitting by it and waiting for it to ring. The days of spending thousands of dollars on flyers are left behind us. That type of prospecting can work, but it takes years of patience and thousands and thousands of dollars. But when it is all we rely on – the market is real tough when the phone stops ringing.”
“Want to get the phone to ring in your real estate career? Do the following:
- Stop hiding behind the computer and your desk, get out and talk with people
- Position an uniqueness about yourself in the marketplace, become an expert and let everyone know what you are an expert at
- Follow-up on every phone call, inquiry, Internet Lead
- Know that to built your business, you must have new business – connecting with those you don’t know is a big part of it – spend more time “prospecting” for new clients than you do with past clients
- Don’t forget about your past clients, but don’t rely on them entirely
- Don’t finish your day until your goal of connecting to new people for the day has been met
- Every day start your day by dealing just with the Top Of Mind things on your To Do List
- Establish at least two or more “projects’ to work on which will drive your business
- Do something good for yourself daily – take time during the day to clear your head, go for a walk, a workout, or read something inspiring
- Start your day an hour earlier
“If you don’t know how to meet new people, consider this. Everyday creates opportunities. Taking a group fitness class put you in touch with new people. Walking up to the neighborhood store to buy milk put you in contact with new people. There are incredible opportunities out there, being aware of them is important.”
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Check back frequently. We will be adding new marketing to our portfolio and new services to our list of realtor support!