Although I find it difficult to keep up with my Biz Blog, I certainly find an extra few minutes in a day to read my clients. Today, I wanted to share with you a post written by Ken McLachlan, a Broker of Record from Re/Max Hallmark, Realty, Ltd.
Ken’s posts are very inspirational! Harsh, some may think so, but I find his posts to be very informative and written on both a personal and professional level with one goal . . . to drive his point home!
Ken speaks of the industry and although we can sit here and differentiate between the Canadian Market and our chaotic real estate conditions, his compiling thoughts alone can bring insight to all, near and afar!
“I think our industry for the most part is running scared. Realtors have had it too easy for too long. For many that didn’t really have much of a success in a buoyant market, that may be hard to swallow. But the fact is this, many Realtors are not equipped with the skills needed to make it in the industry of today UNLESS drastic changes are made. Too many Realtors are just hanging their heads low, hanging out with other negatives to reinforce their beliefs that no matter what they do, they are in for tough times. Nonsense.
Nothing annoys me more than to get a call from a Realtor to tell me how bad the market is, or that they don’t have any clients, or that their simple little real estate world is coming to an end as they knew it. Frankly all of that talk disgusts me. I certainly am a realist, and I know the reality of a good and not so good market. I also know we can only control one thing in our lives. The actions we take on a day to day basis. Most Realtors of today are worrying about things they have absolutely no control over. The stock market, the rise or fall of house values, or their lack of clients. Some are even paralyzed by the current market situation.
We all need to become more aggressive in everything we do. We need to take chances. Being aggressive doesn’t give us license to be inappropriate with clients or our peers. Being aggressive simply means facing challenges head on by dedicating hours and hours of work to get the results needed. There are people out there buying and selling houses every day in our city. It is the responsibility of each and every Realtor to spend their time seeking out people who value our service and are in need of our advice. And frankly, more and more people are in need of our advice today than in any other time in the past decade. How do Realtors do that? Get up away from the computer and go out and meet people. Pick up the phone and talk to people. Make an effort by inventing ways of communicating with people that desire and need your services.
Keeping our clients informed is important and necessary. Finding clients who need our information is what we should be spending most of our days doing. Now is not the time to worry about things in the market which we can’t control but now is the time to step up, deliver and stand apart from others.” Ken McLachlan, RE/MAX Hallmark Realty, Ltd.
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